Pixel Fold fully revealed in star-studded Google x NBA ad

Ahead of tomorrow’s I/O 2023 announcement, Google has unveiled an advertisement featuring NBA stars alongside the Pixel Fold.

Titled “Google Pixel x NBA: The Greatest Watch Party,” the 2-minute and 37-second video provides an extensive, high-resolution preview of the Pixel Fold. It appears that the video may have been released ahead of schedule, as the Google Pixel account (@GooglePixel_US) hinted on Tuesday afternoon that the video would be unveiled following the on-stage announcement.

How to watch Google’s 2023 I/O keynote live

The link provided (bit.ly/watch-party-tw) directs viewers to an unlisted video featuring the complete advertisement for the Pixel Fold.

In the video, the Pixel Fold is displayed in various positions: closed, at a 90-degree angle, and fully open. The advertisement showcases the hinge mechanism in action, primarily featuring the lighter model of the Pixel Fold, though there is also a brief glimpse of the darker variant.

Additionally, the video offers a detailed look at the internal display, highlighting its bezels. It then transitions to showcase key software experiences that emphasize the device’s foldable design.

The advertisement features a Google Meet call featuring Giannis Antetokounmpo, demonstrating the seamless transition from the external screen to the inner display of the Pixel Fold. When the device is opened to a 90-degree angle, the Meet controls are conveniently displayed on the flat half, enhancing usability.

Additionally, the video showcases the camera functionality, allowing users to capture photos with the rear lens while the Google Camera viewfinder is visible on the cover display. This integration emphasizes the device’s versatility and innovative design.

The advertisement features a striking glimpse of the bold orange Pixel 7a in one frame.

This year, the NBA Playoffs are prominently “presented by Google Pixel,” with the brand visibly showcased on the courts. Additionally, the NBA Finals will be presented by YouTube TV starting June 1, which is illustrated by its appearance on a television in the background of the ad.

In a related Tuesday tweet, MVP Joel Embiid, standing at 7 feet tall, is seen holding the Pixel Fold, further emphasizing the integration of Google’s technology within the world of sports.

Frequently Asked Questions

What is the Pixel Fold?

The Pixel Fold is Google’s first foldable smartphone. Its unique design allows for seamless transitions between its external screen and expansive inner display.

What are the key features of the Pixel Fold?

The Pixel Fold boasts advanced camera capabilities, a powerful hinge mechanism for smooth opening and closing, and a user-friendly interface that enhances multitasking and productivity.

How does the Pixel Fold perform during video calls?

The ad showcases a Google Meet call featuring NBA star Giannis Antetokounmpo, demonstrating the device’s ability to switch effortlessly between the external and inner displays while providing precise controls on the flat half when opened to 90 degrees.

Can the Pixel Fold capture photos with its rear camera while using the cover display?

Yes, the advertisement illustrates how users can take pictures with the rear lens while viewing the Google Camera viewfinder on the cover display, highlighting the device’s innovative camera functionality.

What other Google products are featured in the ad?

The ad also highlights the bold orange Pixel 7a and emphasizes the partnership between Google and the NBA, as the Playoffs are presented by Google Pixel. Additionally, YouTube TV will present the NBA Finals starting June 1, with its branding visible in the background of the ad.

Who is featured in the Google x NBA ad?

The ad features several prominent NBA stars, including MVP Joel Embiid, who is seen holding the Pixel Fold. This showcases the device’s appeal to both sports enthusiasts and tech lovers.

When was the Pixel Fold officially announced?

The Pixel Fold was fully revealed during the I/O 2023 event. The ad, released shortly before the keynote, provided viewers with a first look at its capabilities.

Conclusion

The Google x NBA advertisement effectively showcases the Pixel Fold as a cutting-edge device that blends innovative technology with modern usability. By featuring prominent NBA stars and highlighting key functionalities—such as seamless video calls, advanced camera capabilities, and an engaging design—the ad emphasizes the Pixel Fold’s versatility.

With its partnership with the NBA and visibility during significant events like the Playoffs and Finals, Google positions the Pixel Fold as not only a smartphone but also a lifestyle choice for sports fans and tech enthusiasts alike.

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